Mr. McAloo Tikki’s rebellion
Vikram Bakshi a.k.a ‘Mr. McAloo Tikki’ is the man who helped McDonalds gain the strong foothold they have in the Indian market as its 50:50 JV Partner for 23 years, but, he’d been fighting a legal battle with the world’s 10th best brand for the last 6 years.
While you were busy ordering its meals, half of India’s McD franchises were running illegally after the food giant ordered more than 160 stores under Bakshi’s company to terminate operations with a 15-day notice in 2017.
However, Bakshi’s company, CPRL continued to operate the stores (in North & Eastern regions) with the support of franchisees, real estate companies and store workers as they retained suppliers (as many as they could) and operated with a limited menu (why McFlurry hasn’t been available) even though this was a breach of Intellectual property rights that belong to McD.
The good news is that McD has decided to end the feud by offering Bakshi an undisclosed sum for his 50% stake in CPRL and surprisingly, they’re not going to file any cases against him for continuing operations. (YAYYY!)
Visit the stores after a few days since they’ve been shut temporarily for renovations.
PS – If any of you hustlers are in need of some inspiration today and would like to know about the birth of McDonalds corporation, watch “The Founder” on Hotstar today.